I was recently contacted by one of my best clients who asked
me what I thought of his decision to make a major change to
one of his highly ranked pages. His initial concern was that
visitor sales conversion ratio was low. At almost one percent,
it was just below normal, but I'm always happy when a client
wants to improve. Conversion and rankings though, are very
different beasts and his concern was overly focused on the
former to the total exclusion of the latter.
As his SEO I should have ...
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